Toward New Business Models: Outcome-Based Energy Services for People
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13 Jun 2011
by Pamela Morgan
Utilities have traditionally provided customers a commodity – electricity – to meet demand. But as the industry evolves, pushed by disruptive technologies, we may see demand for new services and applications, much like those that have reshaped other industries.
Pamela Morgan is president and principal consultant of Graceful Systems LLC. She was previously Vice President of Regulatory Affairs and Strategic Planning for Portland General Electric Co. Ms. Morgan is an analyst and frequent speaker on regulatory policy and utility strategy. This is the third article in a series on the need for a new business model for electric utilities and its connection to the industry’s underperformance in achieving the full potential of cost-effective energy efficiency.
W
hat’s the future of the electricity industry? In part one of this series, we looked at declining growth in electricity sales and operating income through the lens of the S-shaped curve.
